One of the best ways to determine the strengths and weaknesses of a website’s SEO strategy is to perform an
SEO analysis. This involves using a several tools to dive deep into your website, your keyword rankings, your traffic,and other aspects of your SEO strategy.
Another aspect of your SEO strategy that you will want to analyze is the technical SEO work that you have performed for
your site. This includes page load speed, conversion rate optimization, and coding work. Usually, you need a website
developer to assist you in these tasks, but tracking the progress on the technical SEO side simply requires an in-depth
analysis of the metrics provided by StatCounter
Ecommerce SEO is all about ensuring your product pages appear among those ten organic search results.
Of course, there are many more pages to exploreBut the higher the page number you rank on, the lower the traffic you’ll generate.
A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google.
Your rank on the first page matters as well. The same study found that the top result grabs 32.5% of traffic on average. The second result grabs only 17.6%. By result six? You’re looking at less than 5% of traffic on average.
The name of the game, then, is to rank as high on the first page of Google, Bing, Yahoo, etc. as you can for search terms that your potential customers might be using.
OFF PAGE SEO
“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity,
relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites,people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.
At a high level, improving the “off-page SEO” of a website involves improving search engine and user perception of a site’s quality. This happens by getting links from other sites (especially those that are reputable and trustworthy
themselves), mentions of your brand, shares of your content, and “votes of confidence” from sources outside of your
ON PAGE SEO
On-page SEO consists of all the elements of SEO you can control best. If you own a website, you can control
the technical issues and the quality of your content. We believe on-page issues should all be tackled as they’re in your own hands. If you create an awesome website, it will definitely start ranking. Focusing on on-page SEO will also increase the probability that your off-page SEO strategy will be successful. Link building with a crappy site is a very tough job. Nobody wants to link to articles that are badly written or boring.
The quality of your code should be high. Check if you’re not unintentionally blocking crawlers from indexing your website (we still see this happening!).
WordPress is an SEO-friendly platform and our free Yoast SEO plugin takes care of most remaining technical SEO challenges, without you even noticing it.
So if you’re using WordPress and configured Yoast SEO well, you’ll have most technical aspects of your on-page SEO covered.Want to dive deeper into the technical side of SEO? Read our articles on technical SEO or take the Technical SEO 1 training.